If you’re a lover of pictures, you must have heard about Pinterest, right? If you haven’t, let me explain what Pinterest is. It’s a virtual pinboard. It just allows anyone out, who loves to hang out on the internet, a place to organize, and share, any beautiful images found on the big, bad, worldwide web! People are using Pinterest to help them plan their weddings, share favorite recipes, get input on the best dress to buy for that fantastic party that’s coming up, and many other things. However, it doesn’t just stop with “personal” use. Pinterest has stretched its legs into the business world.
Businesses of all sizes have ventured into the virtual pinboard waters, and have found amazing success marketing their brand, products, and services on Pinterest. Of course, as in everything in life, there are many businesses that haven’t had much success. Fallen flat on their faces. If you know of one, or you’re starting to think you might want to take the plunge off the high dive board into the Pinterest pinboards, I’ve got the perfect book to get you started. Or share with the company you feel could use some “help” pinning!
Pinfluence: The Complete Guide to Marketing Your Business with Pinterest is an amazing “how to” guide from Beth Hayden. It’s got some of the best advice I’ve come across for businesses and Pinterest. The book is CHOCK FULL of information, I couldn’t possibly go over everything in this review. I’m just going to hit some of the highest points, so you get a feel for what’s between the covers of the book.
Now, the first thing I’d do is check out how to create a profile. She takes you through creating a profile for your business, and even if you’ve already done this, I’d still check it out. You might be able to tweak a few things to make sure you’ve got everything you need to be at the top of your game. After that, it’s a book you don’t have to read from cover to cover. You can skip around, take information that most interests you, and start to incorporate that into your marketing strategies on Pinterest. It’s not a boring, YAWN with statistics, and flat writing. She’s got a great writing style, and gets your mind going from the start of the book!
What I loved? Head to page 23 of the book, it’s the “What do you want to attract?” section. It’s probably one of the best parts of the book, because she goes over how to create an ideal client profile. What’s that mean? Well, the basics are this: Figure out the needs and wants of your IDEAL clients (you may already know the ideal client you want, doesn’t matter, read the chapter.) Once you figure out the needs and wants, you then make a list of the ways you, your business, your service, can “help” your ideal client. Know this BEFORE you start to pin. Know how you want to help solve a problem, or what you want to share with them in order to help solve a problem for them.
Too many companies start pinning without a real focus to the pinning. They just start going pinboard crazy, but clients don’t just want to see pretty pictures. They want to solutions to issues they’re having. Especially when they see pins coming from your business! Just like in any other area of marketing, you have to KNOW YOUR IDEAL CLIENT. And then start pinning. Your job for your “people” is to find the most interesting things within this craziness known as Pinterest. And those “things” you find, must be of some kind of help to them, your “ideal client.”
PS-Don’t just pin your own stuff, go out, start following your own clients, as well as other pinners out there. It’s give and take, don’t just splash things of your own up there. Include pins from others. Obviously, pins that mean something to your clients.
My other most favorite part? Go right to page 161. She touches on all the ethics of Pinterest. It’s important to know the ins, and outs, of this site. No one wants to infringe on anyone’s copywrited images. You want to be on the up-and-up, so this section is a MUST read for all people using Pinterest.
All social media is important to big, and small, businesses. When you use social media correctly, it can be extremely powerful. Beth Hayden knows it, embraces it, and masters it. She has shared amazing information in her book, and it’s something all small business owners need to check out. You will not be sorry!
You can get Pinfluence: The Complete Guide to Marketing Your Business with Pinterest in good old, hard copy form, or you can get Pinfluence: The Complete Guide to Marketing Your Business with Pinterest as an eBook. Either way, GET IT. Totally worth the bucks in my opinion!
*I received this book at no charge. All opinions are my own!!!
*The two links in this blog post are my Amazon affiliate links. If you purchase the book through either of these links, you help me support my family through my blogging. Thanks so much! It’s appreciated a great deal.